After all, Coach Factory price is one thing, but volume is important too. Now, the quality for the other straight-to-factory stores, Coach Factory Online like Ann Taylor and Banana Republic are entirely different. They’re usually pretty bad. As a Coach outlet and boutique shopper I have a few problems with the information in this article. The Coach store does have sales but they are referred to as Preferred Customer Events (PCE). This is a 25% off card or email that is offered to Coach customers on regular priced merchandise about 5 times a year (sometimes more). Also, Coach Outlet outlet shoppers can return items to a Coach store for merchandise credit. While the Coach factory store does sell bags made specifically for the factory, Coach full-price bags are sent to the factory store on a very regular basis because the company is always introducing new styles. Coach Outlet Online The savvy Coach customer knows that a bag featured on the website or in the store will end up at the outlet in 2-3 months.